Danone Japan Growth Strategy With Hope †MyAssignmenthelp.com

Question: Discuss about the Danone Japan Growth Strategy With Hope. Answer: Summary of current status and key issues (300) Even though, Danone gained tremendous success in its business in the last decade, but the overall profit has not been effective in the recent time, as the sales remain stagnant since 2010 due to a surge and doubling of market share occurred in the period 2007-2010. Moreover, due to limited sales, Danone was not able to invest in advertisement and promotion, due to which the market awareness remains low. The organization is also not able to remain sustainable in the competitive environment as it lacks competitive intelligence. The competitors easily understand Danones strategies but Danone itself finds it difficult to respond to competitors approaches. Transformational plan (1500) Transformation planning includes a process of developing a plan for enhancing an organizations business processes through the modification of some advanced policies and procedures. It also helps the firm to shift from an as is state to a to be state (Abdelkafi and Tuscher 2016). Hence, the transformational plan for Danone consists of three fundamental parts such as the core business, new business and sustainability project. In addition, the plan also includes three significant level including leadership, managers and non-managers. Leadership The issues indicate that existing leadership strategies of Danone are not effective, which is negatively affecting internal organizational environment. The firm needs to develop a sophisticated leadership practice such as the transformational leadership practice, which would help to create a state of integrity and fairness with clear goals. The leaders can keep high expectations and can get the job done by encouraging others. Such leadership practice is required. Danone is experiencing quality issue and poor productivity as the employees are not motivated and they do not aware of organizational goals. At the time of implementing the new leadership practice, the leaders should establish a communication involving the senior human resource executive, research and development executives to help general managers to interact internal and external stakeholders. Core Yogurt businesses Cup Yogurt Yogurt Drink Family Range FOSHU and FNFC New Businesses E-commerce Industrial customer Sustainability project and organization (300) Training and development (300) Budget implication and schedule (400) Conclusion (400) References Abdelkafi, N. and Tuscher, K., 2016. Business models for sustainability from a system dynamics perspective. Organization Environment, 29(1), pp. 74-96.